Privacy Policy

Last updated: 5 September 2026

MACY respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how MACY (“MACY,” “we,” “us,” or “our”) collects, uses, stores, shares and protects your personal data when you:

• Visit macyofficial.com;

• Create an account;

• Place or receive an order;

• Contact our customer service team;

• Subscribe to marketing communications;

• Interact with our website, advertisements or social-media pages; or

• Otherwise use our products and services.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

1. Who We Are

MACY is a UAE-based fashion brand selling and delivering abayas and related goods to customers in the UAE and internationally.

For questions or requests concerning your personal information, contact us through:

• Email: uaemacy@gmail.com

• WhatsApp: +971 52 175 6006

• Contact page: macyofficial.com/contact-us

For data-protection purposes, MACY acts as the controller of personal information collected through our website and direct customer interactions, except where another company independently determines how it processes your information.

2. Laws and Standards

We process personal information in accordance with applicable privacy and data-protection requirements, which may include:

• UAE Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data;

• Applicable electronic-commerce, consumer-protection and communications laws in the UAE;

• Applicable national privacy laws in GCC countries where we offer or deliver our products; and

• The EU General Data Protection Regulation (“GDPR”) where it applies to our activities involving individuals in the European Economic Area.

If local law provides greater protection than this Policy, we will follow the applicable legal requirement.

3. Information We Collect

Depending on how you interact with MACY, we may collect the following categories of information.

3.1 Identity information

This may include:

• Full name;

• Account username;

• Order or customer number; and

• Other information required to identify you or your order.

3.2 Contact information

This may include:

• Mobile or telephone number;

• Email address;

• WhatsApp contact details; and

• Communication preferences.

3.3 Delivery and location information

This may include:

• Country;

• Emirate, state, province, city or area;

• Street address;

• Building, villa, apartment or unit number;

• Postal code;

• Delivery instructions;

• Approximate or precise location when voluntarily provided; and

• Recipient name and contact details when an order is sent to another person.

You are responsible for ensuring that you have permission to provide another recipient’s personal information.

3.4 Order and transaction information

This may include:

• Products ordered;

• Size, colour and customisation selections;

• Purchase amount;

• Currency;

• Order date and status;

• Delivery and return information;

• Discount or promotional code used;

• Billing details;

• Payment status; and

• Previous purchases and customer-service history.

Payments may be processed by independent payment providers. MACY may receive transaction confirmations and limited payment details, but we do not ordinarily receive or store your complete payment-card number or security code.

3.5 Communications

We may retain communications you send to us through:

• Email;

• WhatsApp;

• Contact forms;

• Telephone;

• Social media;

• Product reviews; and

• Customer-service conversations.

These records may include the content of your enquiry, attachments and our response.

3.6 Website and device information

When you visit our website, we or our service providers may automatically collect:

• IP address;

• Browser type and version;

• Device type;

• Operating system;

• Language and time-zone settings;

• Pages viewed;

• Links or buttons selected;

• Referring website;

• Session duration;

• Cart activity;

• Cookie identifiers; and

• General usage and diagnostic information.

3.7 Marketing information

We may collect:

• Newsletter subscription status;

• Marketing consent;

• Preferred communication channel;

• Responses to promotions;

• Email interactions, where legally permitted; and

• Information about products that may interest you.

4. How We Collect Information

We may collect personal information:

• Directly from you when you create an account, place an order or contact us;

• When you subscribe to our newsletter or request promotional messages;

• Automatically through cookies and similar technologies;

• From payment providers after a transaction;

• From couriers and delivery companies regarding delivery status;

• From fraud-prevention, security or technical service providers;

• From social-media platforms when you interact with our pages; and

• From another person who places an order for delivery to you.

5. How We Use Your Information

We may use personal information for the following purposes.

5.1 Processing and delivering orders

We use customer information to:

• Confirm and process purchases;

• Verify order details;

• Arrange payment;

• Prepare, package and dispatch goods;

• Determine the delivery destination;

• Provide customer and courier contact details required for delivery;

• Send order confirmations and delivery updates;

• Contact customers to clarify an address or delivery instruction;

• Resolve delayed, unsuccessful or disputed deliveries; and

• Handle exchanges, complaints or other post-purchase support where applicable.

5.2 Customer service

We may use your information to:

• Respond to enquiries;

• Identify your order;

• Provide product or sizing assistance;

• Resolve technical, payment or delivery problems;

• Manage complaints;

• Maintain a record of customer interactions; and

• Improve the support we provide.

5.3 Website and account administration

We may process information to:

• Create and manage customer accounts;

• Remember cart contents and preferences;

• Maintain website functionality;

• Authenticate users;

• Diagnose technical problems; and

• Protect accounts from unauthorised access.

5.4 Marketing and offers

Subject to applicable law, we may use your name, email address, mobile number, order history or marketing preferences to send:

• New-collection announcements;

• Offers and promotional codes;

• Product recommendations;

• Back-in-stock notifications;

• Invitations and brand updates; and

• Other MACY marketing communications.

Where consent is legally required, we will request it before sending marketing messages. You may withdraw your consent or opt out at any time.

Opting out of marketing will not prevent us from sending necessary transactional messages about an active order, payment, delivery, account security or customer-service request.

5.5 Business analysis and improvement

We may use information to:

• Understand how customers use our website;

• Measure website and campaign performance;

• Improve our products, services and customer journey;

• Identify popular products and customer preferences;

• Plan stock and collections;

• Conduct internal reporting; and

• Develop new designs and services.

Where reasonably possible, we use aggregated or de-identified information for analytics.

5.6 Security and legal compliance

We may process information to:

• Prevent fraud, misuse and unauthorised transactions;

• Protect our website, customers and business;

• Investigate suspicious activity;

• Enforce our terms and policies;

• Maintain financial and transaction records;

• Respond to lawful requests from courts or authorities; and

• Comply with tax, accounting, customs, consumer-protection and other legal obligations.

6. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on one or more of the following:

Contract

Processing is necessary to accept, manage, deliver or support your order or to take steps requested by you before a purchase.

Legal obligation

Processing is necessary to meet tax, accounting, customs, regulatory, consumer-protection or other legal requirements.

Legitimate interests

Processing is necessary for legitimate business purposes, such as:

• Providing customer service;

• Improving our website;

• Preventing fraud;

• Securing our systems;

• Managing business operations; and

• Understanding product and service performance.

We consider the potential effect on your rights before relying on legitimate interests.

Consent

We may rely on your consent for:

• Optional marketing;

• Non-essential cookies;

• Certain analytics or advertising technologies; and

• Other processing where consent is required.

You may withdraw consent at any time. Withdrawal does not affect processing lawfully conducted before consent was withdrawn.

7. Transactional and Delivery Communications

To ensure smooth fulfilment, MACY or a delivery provider may contact you using your:

• Mobile number;

• WhatsApp number;

• Email address; or

• Delivery address.

This contact may be necessary to:

• Confirm your order;

• Verify your location;

• Request missing address information;

• Arrange a suitable delivery time;

• Provide tracking information;

• Notify you of delays;

• Complete delivery; or

• Resolve an unsuccessful delivery attempt.

Because these messages are necessary to perform your order, they are not considered optional marketing communications.

8. How We Share Personal Information

We do not sell or rent your personal information.

We may share only the information reasonably necessary with the following parties.

8.1 Delivery and logistics companies

We may provide couriers, shipping companies, fulfilment partners and customs agents with information such as:

• Recipient name;

• Mobile number;

• Email address, if required;

• Delivery address and location;

• Order reference;

• Package information; and

• Delivery instructions.

These companies use the information to collect, transport, clear, track and deliver your order.

8.2 Payment providers

Payment processors, banks, card networks and payment-service providers may process your payment and transaction information under their own privacy policies.

8.3 Website and technology providers

We may use service providers for:

• Website hosting;

• E-commerce functionality;

• Database and cloud storage;

• Email delivery;

• Customer support;

• Security and fraud prevention;

• Website analytics;

• Cookie management; and

• Technical maintenance.

8.4 Marketing service providers

Where permitted, we may share limited information with providers that help us manage:

• Newsletters;

• Promotional communications;

• Audience measurement;

• Advertising; and

• Campaign performance.

Such providers may only use information for authorised purposes and subject to applicable contractual and legal protections.

8.5 Professional advisers

We may disclose information to accountants, auditors, lawyers, insurers and other professional advisers when reasonably necessary.

8.6 Authorities and legal recipients

We may disclose information where required by law, court order, regulatory request or lawful government demand, or where necessary to protect legal rights, safety and security.

8.7 Business transfers

If MACY is involved in a merger, restructuring, acquisition, sale or transfer of business assets, personal information may be transferred as part of that transaction, subject to appropriate confidentiality and legal safeguards.

9. International Data Transfers

MACY is based in the UAE and ships worldwide. Our service providers, delivery partners or technical systems may operate in countries other than the country where you live.

As a result, your information may be processed or stored internationally, including in countries whose data-protection laws differ from those in your jurisdiction.

Where required, we take reasonable steps to ensure international transfers are protected through measures such as:

• Contractual data-protection clauses;

• Approved transfer mechanisms;

• Adequacy decisions;

• Data-processing agreements;

• Security controls; or

• Consent where legally appropriate.

European customers may contact us for further information about safeguards used for relevant international transfers.

10. Marketing Choices

You can stop receiving marketing communications at any time by:

• Selecting the unsubscribe link in a marketing email;

• Replying with an opt-out request where supported;

• Contacting us by email;

• Contacting us through WhatsApp; or

• Using our contact page.

We may need a reasonable period to process your request.

Even after opting out, you may continue to receive non-promotional communications concerning active orders, transactions, deliveries, customer-service matters or important changes affecting your account.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies. Cookies are small files stored on your device that allow a website to remember information or recognise a browser.

We may use the following categories.

Strictly necessary cookies

These cookies support essential website functions, including:

• Shopping carts;

• Checkout;

• Security;

• Fraud prevention;

• User sessions;

• Account authentication; and

• Remembering privacy preferences.

The website may not operate properly without these cookies.

Functional cookies

These cookies may remember:

• Language;

• Currency;

• Location preferences;

• Recently viewed products; and

• Other optional settings.

Analytics cookies

These cookies help us understand website traffic, page performance, visitor journeys and technical problems.

Advertising cookies

Where used and permitted, these cookies may help us:

• Measure advertising performance;

• Limit repeated advertisements;

• Understand campaign referrals; and

• Present more relevant promotions.

Where applicable law requires consent, non-essential cookies will not be activated until you make a choice through our cookie banner or settings.

You can also restrict or delete cookies through your browser. Blocking certain cookies may affect website functionality, saved preferences, cart contents or checkout.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

• Complete and support orders;

• Maintain transaction and accounting records;

• Meet tax, customs and regulatory obligations;

• Resolve disputes and complaints;

• Prevent fraud;

• Enforce contracts;

• Maintain security; and

• Establish, exercise or defend legal claims.

Retention periods depend on:

• The nature of the information;

• The purpose of processing;

• Whether an account remains active;

• Applicable legal and accounting requirements;

• Warranty or dispute periods; and

• Potential security or fraud risks.

Marketing information is retained until consent is withdrawn, the customer opts out, or the information is no longer needed, subject to limited suppression records used to respect opt-out requests.

When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

13. Data Security

We apply reasonable administrative, organisational and technical measures designed to protect personal information from:

• Unauthorised access;

• Unlawful use;

• Accidental loss;

• Alteration;

• Disclosure;

• Destruction; and

• Other forms of misuse.

Measures may include access controls, secure connections, password protections, service-provider reviews, system monitoring and restricted staff access.

However, no website, transmission or storage system can be guaranteed completely secure. Customers should use strong passwords, protect account details and avoid sending sensitive payment information through unsecured communication channels.

14. Your Privacy Rights

Depending on the law applicable to you, you may have the right to:

• Request confirmation that we process your personal information;

• Request access to your personal information;

• Obtain a copy of certain personal information;

• Request correction of inaccurate or incomplete information;

• Request deletion of your personal information;

• Request restriction of certain processing;

• Object to certain processing;

• Withdraw consent;

• Object to direct marketing;

• Request transfer of information in a portable format;

• Request information about recipients or international transfers;

• Lodge a complaint with an applicable data-protection authority; and

• Request human review where a legally significant decision is made solely by automated means.

These rights may be subject to legal limitations. For example, we may retain information necessary to complete an order, comply with law, prevent fraud, resolve disputes or establish legal claims.

15. Requesting Deletion of Your Data

You may ask MACY to delete personal information held in our database by contacting:

• Email: uaemacy@gmail.com

• WhatsApp: +971 52 175 6006

• Contact page: macyofficial.com/contact-us

Please include:

• Your full name;

• The email address or mobile number associated with your account or order;

• Your order number, if relevant; and

• A clear description of your request.

We may need to verify your identity before fulfilling a request. We will not request more information than reasonably necessary for verification.

Deletion may not be immediate or complete where information must be retained for legal, tax, accounting, fraud-prevention, dispute-resolution or security purposes. When full deletion is not legally possible, we may restrict the information and retain only what is required.

16. Responding to Privacy Requests

We aim to respond within the time required by applicable law.

We may ask for additional information where necessary to:

• Confirm your identity;

• Locate the relevant records;

• Understand the scope of your request; or

• Protect another person’s information.

We may refuse or charge a reasonable fee for requests that are manifestly unfounded, excessive or repetitive where permitted by law. If we cannot fulfil a request, we will explain the reason where legally required.

An authorised representative may submit a request on your behalf, but we may require evidence of their authority and verification of your identity.

17. Children’s Privacy

Our website and products are intended for customers who are legally able to make online purchases.

We do not knowingly collect personal information directly from children without appropriate parental or guardian authorisation where required by law.

If you believe a child has provided personal information to us improperly, contact us so we can review and, where appropriate, delete it.

18. Third-Party Websites and Services

Our website may contain links to:

• Payment providers;

• Delivery tracking services;

• Social-media platforms;

• Advertising services; and

• Other independent websites.

Those parties may collect and process information under their own privacy policies. MACY is not responsible for the privacy practices, security or content of independent third-party services.

You should review the privacy policy of any third-party service before providing personal information.

19. Social Media

If you contact or interact with MACY through Instagram, TikTok, WhatsApp or another platform, both MACY and the platform may process information about the interaction.

The platform’s processing is governed by its own privacy terms. Information you make public through social media may be visible to other users.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to our business;

• New products or services;

• Changes to service providers;

• Changes in technology;

• Legal or regulatory developments; or

• Improvements to our privacy practices.

The revised policy will be published on our website with an updated “Last updated” date. If a change materially affects how we use personal information, we will provide additional notice or request consent where required.

21. Contact Us

For privacy questions, requests, complaints or concerns, contact MACY:

Email: uaemacy@gmail.com
WhatsApp: +971 52 175 6006
Contact page: https://macyofficial.com/contact-us/

We will review your enquiry and respond as required under applicable law.